Data protection declaration for the website

CLAAS KGaA mbH (“CLAAS”) takes the protection of personal data very seriously. We want you to know what data we collect, when we collect it and how it is used. We apply a range of technical and organisational measures to ensure compliance with privacy rules, both by CLAAS itself, and by our external service providers.

All CLAAS web activities are carried out in accordance with the applicable legal provisions on the protection of personal data and data security. CLAAS takes precautions to protect personal data from loss, destruction, falsification, manipulation and unauthorised access. This document contains information on how your data is collected, processed and used.

I. Responsible entity for data processing operations

The responsible entity for this website is CLAAS KGaA mbH, Mühlenwinkel 1, 33428 Harsewinkel. See the site notice for further information.

II. Data protection officer contact details

For any questions or comments on data protection, please contact our data protection officer at the following address:


Data Protection Officer

Mühlenwinkel 1

D-33428 Harsewinkel, Germany


III. General information, log data

Generally speaking, you can visit our website without telling us who you are. In that case, no personal data will be collected or stored. The following log data is, however, processed using cookies and other tracking technologies. For further information on this, please see Section X, “Cookies”:

  • An anonymous cookie ID, which cannot be linked to your IP address
  • The operating system and web browser you are using and your screen resolution setting
  • The date and time of your visit
  • The websites you have visited from our site
  • The website from where you are visiting us

IV. Collection, processing and use of personal data

“Personal data” refers to all information regarding an identified or identifiable natural person. An identifiable natural person is one who can be identified directly or indirectly, in particular by being attributed to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of the natural person. This includes your name, address, telephone number and email address, for example.

We collect, process and/or use personal data only if you have provided it to us voluntarily, for example when setting up, entering content for or making changes to a contractual relationship between you and CLAAS, or signing up for personalised services, or when submitting an enquiry to us via the website. Your personal data will also be used – solely with your prior consent – to send you advertising and market research material.

The next section of the document describes the services and contact channels CLAAS uses when collecting, processing and using personal data. The purpose of processing the data is also explained.

1. Contact form, and ordering brochures and publications

When you contact CLAAS using the contact form, or order brochures and publications, e.g. information material or the annual report of CLAAS KGaA mbH, along with the information you provide voluntarily and the actual content of your message we require some essential details, as follows:

  • Title, name
  • Address
  • Email address

Mandatory fields are flagged with an asterisk. Fields with no asterisk are optional.

This data is processed so that we can respond to your enquiry, address you directly and send you our answer.

The legal basis for this data processing activity is Art. 6 (1) (f) GDPR. Our “interest” as referred to in Art. 6 (1) (f) is communication with our customers and potential customers.

2. Ordering a newsletter

The website can be used to order a newsletter.

This requires the following data:

  • Email address
  • Title, name

For security reasons and as proof of consent, your IP address and the date and time of your registration or confirmation are saved. When you forward our data to us to register for the newsletter, we will immediately send you an email, inviting you to click on the links to confirm and activate your free subscription (double opt-in). Only following your confirmation will you start to receive the newsletter regularly. The saved data is used exclusively to provide this service in accordance with your consent. To send out our newsletters, we use the services of a data processor, who is provided with your data for this purpose. You can unsubscribe from the newsletter at any time. A link for this purpose is provided in every email. If you unsubscribe from the newsletter, your personal data will be deleted unless other retention period regulations apply.

The legal basis for this data processing activity is your consent (Art. 6 (1) (1) (a) GDPR).

3. Test drive

You can use the website to request a test drive. For this purpose, you are required to provide the following details:

  • Product group
  • Product
  • Title, name
  • Address
  • Email address

If you want your selected CLAAS sales partner to contact you by telephone, you will also be asked to provide your telephone number. This data will be used by the CLAAS sales partner for the purpose of contacting you. The CLAAS sales partner will delete the data according to the deletion dates specified in Section V.

The collection and deletion of this data is carried out in the context of actions prior to entering into a contract (Art 6. (1) (1) (b) GDPR), for the organisation of a test drive by the selected CLAAS sales partner.

4. Job applications

Online applications for vacancies can be submitted via the CLAAS careers portal on the website. Specific privacy requirements apply to the processing of personal data in the context of job applications. Details of these requirements can be found on the CLAAS careers portal.

V. Deletion of personal data

CLAAS processes and stores personal data only for the period necessary for the purpose, or if retention is mandatory under European directives and regulations or other laws and regulations applicable to the data controller. If the purpose of storage no longer applies, or upon expiry of the retention period required under a European directive or regulation or other applicable laws or regulations, the personal data is blocked as a matter of course, or deleted in accordance with legal provisions.

VI. Voluntary provision of personal data

If you provide data to us voluntarily, e.g. in forms, and this data is not required for the performance of our contractual obligations, we will process the data on the basis of the assumption that the processing and use of the data is in your interest.

VII. Storage of your personal data

Your information is stored by CLAAS on specially protected servers. Through appropriate technical and organisational means, data on these servers is protected against loss, destruction, access, modification or sharing by unauthorised persons. Access to your data is restricted to a small number of authorised persons only. Such persons are responsible for the technical, business or editorial support of servers. Despite regular checks, however, it is not possible to guarantee complete protection against all possible risks.

The transfer of the CLAAS website and your data entries on the internet is generally unencrypted. The possibility of third parties viewing and/or accessing the transferred data cannot therefore be excluded. CLAAS recommends that you take this into account when deciding whether to send data over the internet, and what data to forward in this way.

VIII. Data recipients / passing on of data

As a general rule, data you provided to us is not passed on to third parties. In particular, your data is not passed on to third parties for their advertising purposes.

CLAAS may, however, use service providers for the operation of these web pages or for other CLAAS products. Personal data may come into the possession of a service provider in this context. We select our service providers carefully, particularly with regard to privacy and data security, and we take all steps required under privacy legislation to ensure legitimate data processing.

IX. Communication of data to a third country or to international organisations

Generally speaking, no data is communicated to third countries (states outside the European Economic Area (EEA)). In some cases, however, providers of the analysis tools we use for the operation of this website may communicate data to a third country.

X. Cookies